The Top Commercial Video Production Companies and Alternatives

Are you looking to create high-quality commercial videos for your organization?

Finding the right video production company is essential for bringing your concepts to life and delivering compelling visual content. These agencies offer various services, including scripting, filming, and editing, to ensure that your video aligns with your brand's image and effectively communicates your message. 

This guide will explore the top commercial video production companies, focusing on their pricing and expertise. We’ll also show you how to produce professional videos in-house for teams with limited budgets or looking for more control over the creative process. 

What does a commercial video production company do? 

A commercial video production agency provides many services, including: 

1. Scripting 

It can prepare scripts that bring your concepts to life and guide production. The script typically includes cast dialogue, a clear description of visual scenes, how the video will move from one scene to another, and audio cues for music and sound. If the video script is for a more complex project, it might also provide instructions for camera angles, shot types, and special effects.

2. Filming 

The video production company can handle all logistical and technical requirements for a successful live video shoot. It’ll help you secure the right location, design the set, and provide camera, lights, and sound equipment for a high-quality production. It’ll also handle the actual filming and recording process from start to finish. 

3. Editing 

It’ll review all the recorded footage and select the best clips to include in the final video. This selection is based on the storyboard or script developed earlier.

After selecting the footage, the agency arranges the clips logically to tell a coherent story or convey the intended message. It also adds transitions, visual effects, and audio elements to enhance the overall quality of the video.

It’ll also work on color correction, audio editing, and any necessary adjustments to ensure that the final output meets your expectations and aligns with your brand's image.

Commercial video production agencies you should know

Looking for a video production company to create high-quality videos? Here are the best nine agencies worth checking out. We’ve segmented them by location so you can find one closest to you. 

Top commercial video production companies in New York 

Here are three New York-based commercial video agencies for organizations. 

1. Froth and Fur

Specialization: TV commercial production

Pricing: $200-$300 per hour

Froth and Fur is an award-winning video production company that has worked with organizations like Accenture, Verizon, and MasterCard. It specializes in TV spots but also provides related video services like customer stories, corporate video production, and 3D animation.

What stands out for most of its customers is the its level of detail and creativity, which translates into top-notch videos. Clients also appreciate their ability to translate their branding and messaging into videos that tell authentic stories.

2. Brazilero Studio

Specialization: Branded videos

Pricing: $200-$300 per hour

Located in Brooklyn, New York City, Brazilero Studio is a full-service video production company that supports organizations with all types of video marketing services, including mixed media campaigns, TV commercials, and product announcements.

They have worked with clients like Giorgio Armani, Sling, and Doritos. It’s renowned for its ability to create videos that clearly depict the brand's style — from colors and logos to abstract elements like tone, emotion, and voice.

3. Indigo Productions

Specialization: Full-service creative video production

Pricing: $100-$149 per hour

Looking for a one-stop shop for all your video production needs? Indigo Productions might fit the bill! It offers full-service video production services — from TV spots and marketing events to concept development and scripting.

Indigo Productions stands out for clients because of its high level of professionalism and ability to deliver output that exceeds your expectations. So far, the agency has worked with organizations like Sony, Salesforce, and Samsung.

Top commercial video production companies in Los Angeles 

Here are three video agencies located in Los Angeles. 

4. Mane Co

Specialization: Brand filmmaking

Pricing: From $10,000 per project

Founded in 2017, Mane Co is a brand filmmaking studio that helps organizations with creative storytelling. It has worked with Amazon, Facebook, and Lululemon.

Mane Co has a well-defined video production process. It starts with aligning with the client's goals and overall video marketing strategy, then maps out a compelling concept. Finally, it brings the idea to life in the most visually and emotionally aesthetic way possible.

5. Motion Creativ

Specialization: Brand storytelling

Pricing: From $10,000 per project

Motion Creativ is a full-service video production company specializing in brand storytelling. It boasts of a diverse team of creatives that help clients bring authentic stories to life using professional videos.

So far, they have worked with brands like Wayfair, Verizon, and Luvv Co.

6. JMaverick Studios

Specialization: Branded and social media content

Pricing: From $5,000 per project

Founded in 2012, JMaverick Studios is a live video production company with branches in multiple cities, including Los Angeles. Some of their clients are tech companies like Adobe and Dell and large organizations like FedEx and BMW.

What stands out for clients is their ability to develop and execute original ideas effectively.

Top commercial video production companies in Austin 

Here are three of the best Austin-based commercial video agencies for organizations.

7. Onion Creek Productions

Specialization: Creative visual services

Pricing: Custom

Onion Creek Productions is an award-winning video production company in Austin, Texas. It specializes in creative visual services, especially for TV spots and video reels.

So far, they have collaborated with brands like Nissan, HBO, and Paycom. It’s renowned for its high-quality creative delivery and collaborative approach.

How much does commercial video production cost? 

So far, you’ll see that commercial video production costs vary a lot. Some agencies charge tens of thousands of dollars, while others have hourly or daily rates. 

Video production pricing structures typically depend on:

• The complexity of your video project: For example, live video production will likely cost more than a simple animation with a voiceover.
• The agency’s team structure: A video production company with a large team of in-house employees will likely charge more than a freelance videographer to account for overhead costs like salaries. 
• The scope of your project: Expect to pay more if the agency is handling video production end-to-end — that is, from concept development and scripting to filming and editing. On the other hand, you’ll pay less if you only want a video script or editing services. 

So, what happens if you cannot afford to hire an agency? In that case, it might be worth exploring ways to handle video production internally. Not only does this potentially cut down your costs, but it’ll also give you complete control over the creative process and help you ship videos faster. 

How to take commercial video production in-house

To produce your videos in-house, you can: 

• Hire a full-time videographer
• Do it yourself
• Use video creation software like PlayPlay 

Here’s a quick table showing the pros and cons of each of these options.

How to create commercial videos with PlayPlay

Here’s a step-by-step guide for creating commercials using PlayPlay. In this walkthrough, we’ll use PlayPlay’s AI assistant.

Step 1: Sign up for a free PlayPlay account (for seven days)

Step 2: Click the video assistant button at the top of your dashboard 

Step 3: Select “prompt” and enter the instructions for the film you want to make. Here’s an example prompt: We are a travel agency. I would like to publish a video on Instagram. Showcase the top 10 beach destinations in the world. 

Step 4: Add context to your prompt by including your preferred tone, industry, and target audience. 

Step 5: Click “Create Script” to view the video’s storyboard, screens, and content that the AI assistant proposed.

Step 6: Customize the AI video draft by adding or swapping images and brand elements and adjusting the screens. 

Step 7: Click “Next” to generate a film preview. If you’re happy with the output, click “Generate HD Video” to see the final version of your video. You can also ask your team or colleagues for feedback beforehand.

Examples of commercial videos created with PlayPlay 

Need some inspiration? Here are some examples of video content created using PlayPlay.

1. EQUANS’s World Climate Day video

EQUANS used PlayPlay to promote their company’s values and dedication to building a greener world. In honor of World Climate Day, the company launched this video to remind consumers of their mission to reduce private and public energy consumption.

The video uses dynamic visuals and text to capture audience attention and make their message memorable.
 

2. VACUUMSCHMELZE’s company announcement video

Vaccumschmelze used PlayPlay to create a company announcement video where they introduce key aspects of their company’s mission and promote their upcoming event. The video clearly communicates the company’s dedication to reducing carbon emissions by showcasing their latest innovations.

The video clearly emphasizes the brand’s image by featuring cutting-edge technology as well as modern text and visuals. 

3. BOLAND’s Sustainability Report

BOLAND used PlayPlay to create a sustainability report video recap, in which the company outlined the key points of their goals for the year. They were also able to guide watchers to their full report at the end of the video!

This is a great example of a concise video that teaches its audience key parts of a message in an engaging way.

Create commercial videos with PlayPlay 

PlayPlay is the easiest way to produce professional-quality commercial videos at scale. It’s cost-effective, easy to use, and allows you to produce on-brand video content quickly.

This doesn’t mean there’s no place for an agency in your video strategy. You can hire one to produce a full-length product announcement. Then, use PlayPlay to extract bite-sized content for your social media or repurpose the video for other marketing efforts. Try PlayPlay for free for seven days!